Shoestring Audience Development is a full-service circulation management, circulation marketing, and audience development agency.

Confused by Social Media?

Most traditional business publishers are uniquely positioned to compete in the online arena because of their strong print brands and qualified audience. Yet, they often struggle to understand how to bridge the gap between print and digital. Shoestring Audience Development helps publishers leverage both content and audience to strengthen their online presence, create new online products, and define successful social media strategies and evolve their audiences into online powerhouses.

Need to lower headcount?

If you're currently managing your circulation in-house, you may be considering outsourcing your fulfillment needs to a fulfillment vendor. Often, this option makes sense as a way to lower overhead and increase your database capabilities with integrated lists. Shoestring Audience Development can help you identify the best fulfillment house for your file and integrated database needs, and provide a comprehensive cost-benefit analysis of up to 3 vendors. Experienced in working with a variety of fulfillment vendors, we can assist you in identifying and answering all your outsourcing questions and help you choose the vendor that's right for you.

Need more emails?

Online marketing is a cost-effective way to meet your subscription goals in addition to driving traffic to your web offerings. If your database is short on email addresses, our email append service may be a cost-effective option to consider. Shoestring Audience Development works with a reputable list management company to assist companies through the process and ensure verified email addresses for your file.

Need qualified names?

Shoestring Audience Development specializes in identifying new list sources. Whether you need assistance identifying appropriate list rentals or need assistance qualifying in-house lists, we can help you expand your reach in the marketplace.

Need monthly website statistics?

Your website traffic is a fantastic barometer for measuring your online goals. Yet monthly reporting often gets lost in the shuffle of other administrative requirements. Standard and Customized Analytics Packages are available through Shoestring Audience Development's sister site, Shoestring Business Marketing.

Want to add a resource directory to your product mix?

Online resource directories / buyers guides are a natural addition for many trade publishers because of their unique ability to provide both suppliers and prospective clients. This revenue-generating opportunity is often overlooked simply because publishers do not have sufficient staff to attend to the details required to manage the endeavor. Call Shoestring Audience Development to assist in the development, execution, and marketing of your industry's newest buyers guide or resource directory.