Shoestring Audience Development helps publishers bridge the gap from traditional circulation to the new discipline of audience development and leverage customer data to engage and evolve audiences both online and offline.

Whether your goal is simply to outsource your current circulation leads, or leverage your customer databases to generate leads, cultivate new communications channels, drive web traffic, and develop new revenue streams, Shoestring Audience Development can help.

Services include:

• Circulation Management
• Circulation Marketing
• Email Marketing
• Email Appends
• Integrated Database Strategy
• List Development
• Resource Directories
• Social Media Strategy